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Privacy Policy
Version 1 – Last Updated 19/05/18

Aylesbury Cheerleading Academy (“ACA” “us”, “we”, or “our”) operate the following:


  • website

  • ACA Cheerleaders private facebook group

  • Aylesbury Cheerleading Academy public facebook page

  • WhatsApp groups per team for both athletes and parents

  • Cheerleading Coaching for both recreational and competitive participants

  • Associated events and activities such as Team building events, End of season awards etc

  • Stay and Play Toddler Sessions

  • Venue hire and Birthday Parties


These are collectively known as the “Service”.

This page informs you of our policies regarding the collection, use, and disclosure of personal data (as defined below) when you use our Service and the choices you have associated with that data. If you can’t find the information you need, please contact us at

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this notice.




Personal Data
Personal Data means data or information about an individual who can be identified, directly or indirectly from the data. For example, information which identifies you may consist of your name, address, telephone number, photographs, location data, an online identifier (e.g. Cookies and your IP address) or to one or more factors specific to your physical, physiological, genetic, mental, economic, cultural or social identity.

Usage Data
Usage Data is data collected automatically either generated by the use of any on the online Service or from the online Service infrastructure itself (for example, the duration of a page visit).


Cookies are small pieces of data stored on a User’s device.


Data Controller
Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

For the purpose of this Privacy Notice, we are a Data Controller of your data.


Data Processor (or Service Providers)
Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.


Data Subject
Data Subject is any living individual who is the subject of Personal Data.


The User is the individual using our Service. The User is the Data Subject, whose Personal Data we process when providing the Service.


Information Collection And Use
We collect several different types of information for various purposes to provide and improve our Service to you.


Types of Data Collected


Personal Data
While using our Service, we may ask you to provide us with certain Personal Data including, but not limited to:


  • Email address

  • First name and last name

  • Phone number

  • Address including Postal code

  • The name, number and relationship of an emergency contact

  • Date of birth

  • Holiday Dates

  • Uniform/Merchandise Clothing Size

  • Name of school

  • Details of any injuries and/or Medical Conditions

  • Bank Details for the purpose of collecting direct debit payments, processing refunds and completing our bank reconciliation process

  • Cookies and Usage Data (explained below)


We will collect some or all of this information from you when you visit our website, purchase our services or products, use our social media or whatsapp groups, complete any of our registration documents and waivers, complete any registration or waiver documents required by any external Event providers, voluntarily complete an enquiry or booking form on our website, or when you contact us by email, telephone or post.


Usage Data
We may also collect information how you access and use the Service (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.


Tracking Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device on a temporary (for the duration of your browsing session only) or persistent basis (the cookie stays on your computer after your internet browser or device has been closed). Cookies collect and store information about a User’s preferences, product usage and content viewed, which allows us to provide you with enhanced and customized experiences when engaging with our website. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.


Examples of Cookies we use:


  • Session Cookies. We use Session Cookies to operate our Service.

  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

  • Security Cookies. We use Security Cookies for security purposes.


Use of Data


Aylesbury Cheerleading Academy uses your Personal Data for the following purposes:


  • To provide and maintain our Service

  • To notify you about changes to our Service

  • To allow you to participate in interactive features of our Service when you choose to do so

  • To provide customer support

  • To enter you into events, competitions and activities (that you have ‘signed up for’)

  • To process your bookings and product orders

  • To gather analysis or valuable information so that we can improve our Service

  • To monitor the usage of our Service

  • To detect, prevent and address technical issues

  • To celebrate, promote and share the progress/success of individuals via Photo’s and Video’s within our Training Facility (38 Edison Road, Aylesbury), on our social media platforms, within our whatsapp groups, for marketing and promotional reasons, on our website and in the media. The use of this data will be limited to the terms or our photo/video release that every parent/guardian signs to provide consent.

  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about [unless you have opted not to receive such information]


The law allows us to use your Personal Data as set out above on the basis that the processing is necessary for the performance of a contract with you, or we are acting in our “legitimate interests”.


Marketing communications
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you, on the basis that such use is necessary for the purposes of the legitimate interests pursued by us.

We do not share Personal Data with third parties for the third parties’ marketing purposes.

You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us at


Retention of Data
Aylesbury Cheerleading Academy will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required by law, or in order to resolve disputes and enforce our legal agreements and policies.

Aylesbury Cheerleading Academy will also retain Usage Data for internal analysis purposes in accordance with the purposes set out in this Privacy Notice. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.


Storage of Data

Personal data is stored in one or more of the following ways:-

  • In physical format (paper copy) – This is stored in a locked office that is only accessible by ACA Directors.

  • Within our cloud based Accounting software that is password protected and only accessible by one director.

  • On our cloud based server, which is password protected and only accessible by ACA Directors. Furthermore, All devices are password protected.

  • Within our ACA Email accounts, which are password protected

  • On the personal phones and iPads of ACA Directors. These devices are all password protected

  • Photo and Video Personal data is accessible on our website and social media platforms etc in line with signed consent received via the photo/video release document.



Transfer Of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.

Your agreement to this Privacy Notice followed by your submission of such information represents your agreement to that transfer.

If Aylesbury Cheerleading Academy transfers Personal Data outside of the European Economic Area, we will ensure that your data is treated securely and in accordance with this Privacy Notice and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate safeguards and controls in place including the security of your data and other personal information.


Disclosure Of Data


Disclosure for Law Enforcement
Under certain circumstances, Aylesbury Cheerleading Academy may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).


Legal Requirements
Aylesbury Cheerleading Academy may disclose your Personal Data in the good faith belief that such action is necessary to:


  • To comply with a legal obligation

  • To protect and defend the rights or property of ACA, including enforcing any terms or agreements governing the use of our products

  • To prevent or investigate possible wrongdoing in connection with the Service, for example to prevent an attack on our systems or network

  • To protect the personal safety of users of the Service or the public

  • To protect against legal liability


Service Providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyse the use of our Service.


Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:
Google also recommends installing the Google Analytics Opt-out Browser Add-on – – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:


Security Of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, and have put in place appropriate physical and technical measures to safeguard your Personal Data, we cannot guarantee its absolute security.


Your Rights
Aylesbury Cheerleading Academy aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

To update your Personal Data, please contact us ( to make the required changes.

If you wish to be informed what Personal Data we hold about you and/or if you want it to be removed from our systems, please contact us at

You have the right to withdraw consent to process your personal data at any time, however please note that this will not affect the validity of any processing of your Personal Data up to the date of your withdrawal of consent. In the event you wish to withdraw your consent, please contact us at


In certain circumstances, you have the right:


  • To access and receive a copy of the Personal Data we hold about you

  • To rectify any Personal Data held about you that is inaccurate

  • To request the deletion of Personal Data held about you

  • To require us to stop processing your Personal Data or object to specific types of processing of your Personal Data (for example where we process your Personal Data for direct marketing purposes).

  • Prevent automated decision-making.


You may, in certain circumstances, have the right to data portability for the information you provide to ACA. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.


If you wish to enforce any of your rights please email us at We will respond to your request without undue delay and by no later than one month from receipt of your request, unless a longer period is permitted by applicable data protection laws. Please note that we may ask you to verify your identity before responding to such requests. We may charge you a reasonable fee, where permitted to do so by law, for dealing with your request which we will notify to you.


If you are concerned that we have not complied with your legal rights under applicable data protection laws, you may contact the Information Commissioner’s Office ( which is the data protection regulator in the UK, where Aylesbury Cheerleading Academy is located. Alternatively, if you are based outside of the UK you may contact your local data protection supervisory authority.


Links To Other Sites
Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Notice of every site you visit.

We have no control over and assume no responsibility for the content, privacy notices or practices of any third party sites or services.


Children’s Privacy
Our Service does address individuals under the age of 13 (“Children”).
We only collect and process Personal Data from anyone under the age of 13 with parental consent. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data that you do not wish us to hold or process, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


Changes To This Privacy Notice
We may update our Privacy Notice from time to time. We will notify you of any changes by posting the new Privacy Notice on this page.

We will let you know via email and/or a prominent notice for any significant change, prior to the change becoming effective and update the “version and last updated date” at the top of this Privacy Notice.
You are advised to review this Privacy Notice periodically for any changes. Changes to this Privacy Notice are effective when they are posted on this page.


Contact Us
If you have any questions about this Privacy Notice, please contact us:

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